consumption of music in tehran: the case of students living in tehran

music is a social phenomenon that is in conjunction with many aspects of human beings’ life today. in recent years, some forms of music have become widespread that are not from indigenous origins. indeed, these are new forms that challenge iranian cultural values. meanwhile, youth are the main consumers of these forms of music. because many of youth who are heavy consumers of music are living intehran as capital of iran, and these youth in recent years favored new forms of music including underground music, we decided to analyze this phenomenon in this paper. the main question of research is why these forms of music became widespread in society? we were interested o understand whether there were needs in society that contributed to heavy consumption of these new forms of music. theoretically, we applied uses and gratification approach. we selected 264 third grade high school students from female and male high schools in tehran’s 3rd, 8th and 18th areas as research sample and surveyed them. a researcher’s constructed questionnaire was used to gather the required data. the results showed that, cognitive personal integrative, and affective needs have powerful impact on music consumption respectively. music is a social phenomenon that is in conjunction with many aspects of human beings’ life today. in recent years, some forms of music have become widespread that are not from indigenous origins. indeed, these are new forms that challenge iranian cultural values. meanwhile, youth are the main consumers of these forms of music. because many of youth who are heavy consumers of music are living intehran as capital of iran, and these youth in recent years favored new forms of music including underground music, we decided to analyze this phenomenon in this paper. the main question of research is why these forms of music became widespread in society? we were interested o understand whether there were needs in society that contributed to heavy consumption of these new forms of music. theoretically, we applied uses and gratification approach. we selected 264 third grade high school students from female and male high schools in tehran’s 3rd, 8th and 18th areas as research sample and surveyed them. a researcher’s constructed questionnaire was used to gather the required data. the results showed that, cognitive personal integrative, and affective needs have powerful impact on music consumption respectively.